Webinar Replay - Applying Behavioural Economics to Life Insurance (MLC Life Insurance)

A fascinating journey into the world of Behavioural Economics and how it can help you have better quality conversations with your clients (MLC Life Insurance)

This is a recording of the Webinar that Donna did on behalf of MLC Life Insurance, for the Advice Movement on the 17th of October, 2019. Below is just some of what we covered in the Webinar:


Ever been perplexed by a client’s response to a question or recommendation you have put forward? In our session ‘Applying behavioural economics to life insurance,’ we explore the psychological behavioural biases that impact adult decision making.


Behavioural economics, in simple terms, is the combination of insights from psychology, judgement, decision making and economics – which allows us to generate a more accurate understanding of human behaviour. Clients do not always make rational decisions particularly on matters that could have a huge impact on their future, such as the approach they take to minimising costs and the impact to their life insurance.


The teachers of Behavioural economics believe there are many opportunities to ‘nudge’ people’s behaviour by making subtle changes to the context in which individuals make decisions. Through this webinar we will introduce to you behavioural economics, its application to life insurance and provide a practical approach to ‘nudging’ our clients to make better decisions.

In this month’s webinar, Donna Wilson, Distribution Engagement Manager from MLC Life Insurance will discuss:


• The principals of behavioural economics
• Examples of notable, common biases
• How behavioural economics Influences Life Insurance
• Techniques to build you own behavioural economics questions and sentences



Your Instructor


Donna Wilson
Donna Wilson

Donna has been working in the financial services industry for nearly 20 years. She has been with MLC for the last 3 years and has vast experience in client engagement, relationship building, advice, coaching and training staff. Donna has a Diploma of Financial Planning and has held various roles within the industry. Her last role prior to this one was as a Financial Planner specialising in Risk. Having held a variety of roles in the industry, Donna has a wealth of client and adviser experience and knowledge. These insights and strategies assist her in connecting advisers and their clients in a meaningful way. Outside of work, Donna is married and has 2 children. She enjoys spending time at kids sports on the weekends. Qualifications: Diploma of Financial Planning Training: Specialised Behaviour Economics and Client Engagement training with Swiss Re


Frequently Asked Questions


When does the Webinar start and finish?
The Webinar starts now and never ends! It is a completely self-paced online module - you decide when you start and when you finish.
How long do I have access to the Webinar?
How does lifetime access sound? After enrolling, you have unlimited access to this Webinar for as long as you like - across any and all devices you own.
Will I get CPD points for this Webinar?
Absolutely... but you'll need to enrol in the school and provide us with your Full Name and email address + watch at least 80% of the Webinar to qualify... the good news is when you complete watching the webinar you will get your CPD certificate sent to you automatically. NB - CPD points only apply currently to Australian Financial Advisers

If you liked this Webinar be sure to check out and 'enrol' in any of our other Free Webinars as well.

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