This is a recording of LTMA Launch Pad Session 3: The fight for future markets – how to attract and engage 1st time buyers
This session, brought to you by our partners at Integrity Life will look at the next major demographic and economic customer segment – Millennials. What makes them tick? What is their ideal product mix? What are their pain-points and how can advice businesses present an approach to risk and financial security that will attract and retain this demographic?
This session will be include global research on consumer trends and local research conducted by Integrity Life. In addition, we will be providing a guide on:
- how to adapt your marketing
- acquisition strategies to maximize your leads
- how to get your share of this important future market.
Session run by: Natalie Sargeant (Head of Customer Experience)
& Jordan Kerr (Content & Conversations Manager)
CPD Allocation – 0.25 Hours Technical / 0.5 Hours Client Care & Practice | 0.25 Hours Insurance / 0.5 Hours Skills (ASIC)
Jordan Kerr – Content and Conversation Manager.
Jordan has spent the last 13+ years working in content and digital marketing having spent most of the that time with the Virgin Group of companies, where he’s work with the likes of Richard Branson. He’s led many multi-award winning marketing campaigns and even had his content featured at international film festival.
Natalie Sargeant – Head of Customer Experience.
As Integrity Life's head of customer experience she’s been instrumental in delivering a better customer experience, as well as developing their award-winning Adviser portal for the retail market. Motivated by her personal experience with life insurance claims, she views the world through the customer lens. She's also danced with Mick Jagger!